Ready to see your selling options? Get your cash offer or AI listing plan today!Get Started →|Small Business AI Scaling
    Client Login
    Brand System

    {{custom_values.proedge_official_company_name}} Brand Board

    The official design system and brand standards for {{user.name}}, providing premium real estate services throughout {{custom_values.area_of_coverage}}.

    Color Palette

    Primary Action Color

    Primary Button Color

    Used for all primary calls to action, important links, and main highlights.

    HEX{{custom_values.button_color_hex}}
    Secondary Brand Color

    Secondary Brand Color

    Used for supportive elements, backgrounds, and secondary visual hierarchy.

    HEX{{custom_values.brand_color_2_hex}}

    Typography & Layout

    Font Hierarchy

    Heading 1 (H1)
    Used for main page titles and hero sections. Extra bold, tight tracking.
    Heading 2 (H2)
    Used for major section breaks. Bold, clear hierarchy.
    Heading 3 (H3)
    Used for card titles and sub-sections.
    Body text is designed to be highly readable, using comfortable line height and a muted foreground color to reduce eye strain. It remains clean and accessible across all devices.
    Standard Body Text

    Section Spacing

    We use generous whitespace to let content breathe. Standard vertical spacing between major sections is py-24 (6rem) on desktop and py-16 (4rem) on mobile.

    Component Styles

    Card Style

    Clean & Modern

    Cards feature large padding, subtle border radius, no harsh borders, and a soft shadow that elevates on hover.

    Button & CTA Style

    Buttons are fully rounded (pill shape), feature bold text, and use subtle shadow depth.

    Image Style

    Imagery should be warm, professional, and authentic. We feature real homes, real communities in {{custom_values.area_of_coverage}}, and approachable professional portraits of {{user.name}}.

    • High-resolution, well-lit spaces
    • Lifestyle focus, not just empty rooms
    • Subtle rounded corners (rounded-2xl)
    • Authentic local {{custom_values.area_of_coverage}} context

    Trust Elements

    Authority & Compliance

    Trust sections are anchored in dark, premium colors to convey authority. We clearly state licensing, brokerage affiliation, and maintain strict Fair Housing compliance.

    Local Expert
    Serving {{custom_values.area_of_coverage}}

    Brand Guidelines FAQ

    Common questions about representing {{custom_values.proedge_official_company_name}} online.

    Explore Our Real Estate Services

    See how these brand standards come to life across our client-focused real estate platforms.